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SK Telecom helps T1 win the LoL World Championship through sponsorship

T1’s dominance in the eSports world

Korea’s most dominant eSports team, T1, has won its fourth League of Legends (LoL) world championship from Riot Games. The highlight was T1’s victory against Chinese team Weibo Gaming at the Gocheok Sky Dome in Seoul.

SK Telecom’s SKT T1 eSports team has achieved great success since its founding in 2004, becoming the first team to win the championship four times. The strong support of main sponsor SK Telecom played an important role in this success.

SK Telecom support for T1 and Korean sports

SK Telecom founded the SKT T1 eSports team in 2004. He founded a new eSports team called LoL in 2012, as LoL began to gain popularity around the world. Lee Sang-hyeok, better known as Faker, started his eSports career with SKT T1 and the following year they won their first LoL World Championship in 2013.

In addition to leading the team, SK Telecom served as chairman of the Korea Electronic Sports Association (KeSPA) for eight years starting in 2005, and contributed to the development of electronic sports in Korea by organizing various tournaments. They also launched a youth system in Korea to expand the eSports base.

The development of T1 as a global eSports company

T1 became a global esports company in 2019, attracting large-scale investment from US-based entertainment and media group Comcast. After leaving SK Telecom in 2021, T1 is now part of SK Square. However, SK Telecom continues to support T1 as main sponsor.

This support helped T1 win gold at the 2023 Asian Games LoL tournament in Hangzhou in September. To celebrate this fourth victory, SK Telecom is launching a promotion where various gifts will be offered to 5,234 SK Telecom customers through a lucky draw. The grand prize winner will receive a travel voucher to the United States and the headquarters of League of Legends developer Riot Games.

SK Telecom’s vision of the future for eSports

SK Telecom said it will continue to work on supporting the eSports scene and creating synergies with the ever-developing ICT sector. Kim Hee-sup, communications manager of SK Telecom, said: “Our app leads various initiatives to promote and popularize e-sports, with the popularization of virtual and augmented games contributing to the next generation of sports. We will not pay attention and continuously support the future development potential of e-sports. »


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Source: Creo Community


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