Riot Games introduces drops to League of Legends Esports

Riot Games introduces drops to League of Legends Esports.

New digital product that rewards viewers after epic plays.

Riot Games today announced Drops, the latest digital product featured in League of Legends esports broadcasts. Designed to add even more excitement to epic gameplay, this new feature rewards fans with in-game items and other promotions when key moments in competitive play occur. During official broadcasts, there are specific times when Drops will activate, allowing viewers to get their hands on digital items or promotions from regional and global League of Legends partners. Fans can view their drops on Watch.LoLesports.com’s Earned Content page.

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Launching in June for Summer Split 2020, they will initially support games from the most popular regional leagues: the North American LCS and the European LEC. They are also available for the upcoming 2020 League of Legends World Championship. Drops are only available through Watch.LoLesports, the viewing portal created by Riot Games for fans of League of Legends esports. In the 2020 season, global and regional partners such as Mastercard, State Farm, Alienware, Kia and KitKat will be part of the Drops program to reward viewers.

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In Spain, fans of League of Legends competitions can watch the LVP (MEDIAPRO Group) stream from the Watch.LoLesports portal to enjoy the new drops.

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“Celebrating exciting moments is essential to the fan experience of any major sport. Drops allows us and our partner brands to expand beyond the arena to connect with the millions of fans around the world who connect to watch LoL esports,” said Naz Aletaha, Director of Global Esports Collaborations at Riot Games. “Major games can now award rewards in real-time, helping viewers remember the best moments of competitive League of Legends matches.”

Luke Cudney, Director of the Digital Product Engineering Esports team, said: “Riot Games is constantly striving to innovate when it comes to the League of Legends viewer experience. Drops will now be part of a broad digital offering. They will serve to celebrate epic moments and create direct, immediate and meaningful connections between fans, professional teams and partner brands.Over the past two years, we’ve launched a variety of products that have evolved the way fans see and interact with eSports.

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These products include Summoner’s Rift banners, watch missions and Watch.LoLesports.com, the watch platform created by Riot Games, where you can see live statistics, match lists and on-demand video of games across 12 regional leagues and global events.

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The 2020 LCS/LEC Summer Split begins on June 12, 2020 with MAD Lions vs G2 in Europe and Cloud9 vs FlyQuest in their Friday Night League debut. Over the summer, more than 100 teams from around the world will compete in the 12 regional leagues to qualify and compete at the 2020 World Championships for a chance to win the Summoner’s Cup and the title of Best. League of Legends team.

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